The Smart Marketer's Guide to Finding the Right Agency
It's tough choosing an agency to help you with your marketing. Most people approach it like buying a house. They go online, look at pictures, find a few that look really nice, take a tour and then...
View ArticleSocial Media Experts, Authenticity and Measurable Results
An employee told me about an article he saw in the Rochester Democrat & Chronicle about a local competitor that's embraced social media. So, I went to check it out.I tried to find the article on...
View ArticleMarketing Tip of the Week: Realize You're A Publisher
It's time for the Marketing Tip of the Week, a feature dedicated to helping marketers get that extra edge.This week's tip: Realize You're A Publisher.What business are you in? High tech manufacturing?...
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An Interview With Dave Mammano, Founder of NextStepU
Dave Mammano, founder of Next Step magazine and NextStepU, talks about social media, traditional publishing, the iPad, branding and entrepreneurialism in a recent interview with Mike Gastin.Dave and I...
View ArticleWhat Kind of Marketer Are You?
I meet with my local competitors as often as possible. Rochester is a small community and it's nice to get to know the people working in our industry. Recently, I met with two different competitors and...
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Wegmans Scores Customer Service Bull's Eye with Social Media
As companies all over the world struggle to figure out how to use social media, one Rochester retailer gets it right and scores a customer service bull's eyeSaturday's cold weather seemed like a...
View ArticleGap, Logos and the Question of Crowdsourcing
Gap's actions over the last week expose some deep problems—problems that even great design can't fix.The new Gap logo is old news. If you've been following their marketing train wreck you know that...
View ArticleFive Rainy-Day Web Housekeeping Tips
It’s raining, it’s pouring in Rochester today. So what to do on a soggy day such as this? Why not tackle some web housekeeping? Whether your downtime results from a change in climate or otherwise, here...
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